Services & expertise
Digital Products, Web & App
My approach blends UX, UI, research, and strategy across the full product lifecycle, not just the visuals. Balancing user needs, business goals, and technical realities resulting in products that are intuitive to use, aligned to real customer behaviour, and built to scale as the business grows.
• UX & UI design
• Research, testing, and validation
• Interaction design, prototyping, and design systems
Service Design
Focusing on what customers don’t see, the internal processes, tools, and handoffs that make or break an experience. I help organisations bridge silos by aligning people, processes, and technology to deliver services that actually work in practice.
• Identifying friction across teams and workflows
• Workshop facilitation, synthesis and playbacks
• Mapping journeys and service blueprints
• Align tools and ways of working to support delivery
Customer Experience (CX)
Focusing on how customers feel across every interaction with your brand. I help optimise key touchpoints to improve satisfaction, loyalty, and advocacy, while ensuring the experience is cohesive across channels. The goal isn't just happy customers, but better commercial outcomes.
• Research, testing, and validation
• Journey mapping and prototyping
• Touchpoint and channel optimisation
I've spent my career helping startups and corporates to:
move faster
make better decisions
perform inside constraints
navigate complexity
design things that can actually be delivered
I investigate messy experiences, diagnose what's really happening and help teams design a clear path forward.
You're a founder
You're not ready to hire a full-timer yet but need an experienced and strategic design generalist to translate early ideas into functional products. Someone to set up the right foundations for rapid growth.
You're a business leader
You need a reliable, adaptable and hands-on senior designer to fix experiences that feel complex or fragmented, have misaligned brand and product reality, and workflow friction that slow teams down.
You're a VC firm
You need a designer in residence to support multiple portfolio companies at various stages focusing on innovation, experimentation and human centered design.
Brisbane-based experience designer with 10+ years providing clarity and confidence to startups, VC firms and organisations across Australia and the US. From greenfield projects to complex legacy systems, handling initiatives end-to-end or complementing in-house teams.
I create value-driven product and service experiences by understanding real human behaviour within real organisational constraints, and craft solutions that work for both.
